Maximize on Profit and meet Social needs
@PerfectSens: Imagination lives when new or emerging entities factor a big chunk of their corporate activities to social development and serving for a bigger need than just "in it for the big bucks??" frenzy.
A Closed Corporation called Guy Communications operating in the North West Province of South Africa has established itself as a social enterprise with its biggest stakes in Youth and Women related strategies through skills development and capacity building initiatives. Guy defies the odds as operating on a 80:20 ratio split of its key result measures in Social work and Commercial work to drive profits simultaneously adding value to the social infrastructure that sustains growth ultimately. According to GM@Guy Lerato Mosimane, "business should be about the unique value preposition and now more than ever it has to be long term value with legitimate goals - people want the real thang for an improved life at a reasonable cost. In a place like South Africa, the youth and women have a great deal to offer society but they are not afforded the opportunities.Its a situation that can be declared a State emergency....fueled by a eurocentric media that perpetuates false identity promoting socially ill lifestyles that destroy lives."
Guy Communications has established a youth trust as a Donor called Platinum Africa Youth Tourism (PAYT) Trust that has been created as a public charitable trust working towards the education and industrial development of the youth, with a network of African Youth Organizations extended across Africa, including dynamic correspondents and exchange programs with the likes of Maisha Yetu and WAP in Kenya and Senegal.
